Leveling the Playing Field for Hispanic Car Buyers

Standing behind our Pledge

Respect for You, Your Family and Your Culture

The NHAA’s is dedicated to helping Hispanic car buyers have the experience they deserve when they buy a new or used car. To us that means fair trading in terms of financing, language and cultural understanding. Every participating NHAA dealer signs a pledge that commits them to these principles.

NHAA Consumer Programs

We work on behalf of millions of Hispanic consumers, helping them get the right vehicle for the right price from dealers who respect their culture and values. To help our members we’ve created a car buying guide to lead you through the process.

Dealer Programs

NHAA Dealer Programs provide comprehensive training and consulting to independent Hispanic and Franchise dealers. Our programs are designed to help dealers engage Hispanic consumers on their own terms and to support independent dealers through comprehensive compliance training.

Dealer Programs

NHAA Dealer Programs provide comprehensive training and consulting to independent Hispanic and Franchise dealers. Our programs are designed to help dealers engage Hispanic consumers on their own terms and to support independent dealers through comprehensive compliance training.

Supplier Programs

NHAA Supplier Programs provide comprehensive training and consulting to automotive product and service suppliers looking to penetrate the rapidly growing Hispanic consumer market. Our programs are designed to help partners engage hard to reach Hispanic consumers on their own terms and to make sure their personnel and processes are consistent with the way Hispanic consumers evaluate and buy products and services for their cars.

Supplier Programs

NHAA Supplier Programs provide comprehensive training and consulting to automotive product and service suppliers looking to penetrate the rapidly growing Hispanic consumer market. Our programs are designed to help partners engage hard to reach Hispanic consumers on their own terms and to make sure their personnel and processes are consistent with the way Hispanic consumers evaluate and buy products and services for their cars.

Events & Training

We work on behalf of millions of Hispanic consumers, helping them get the right vehicle for the right price from dealers who respect their culture and values. To help our members we’ve created a car buying guide to lead you through the process.