NHAA franchise dealer programs are designed to help dealers reach and engage Hispanic consumers, creating relationships shaped by a deeper understanding of their purchasing strategies and cultural approach to car buying. Our programs are based on a combination of detailed ‘cultural audits’ of existing dealer sales models and provide comprehensive on-site and online training programs designed to help dealers connect with this critical market.
Cultural Engagement Audit– Cultural Engagement Audits are based on detailed research conducted by the NHAA into Hispanic consumer car buying strategies. NHAA specialists work with dealers to analyze existing sales, finance and support resources with associated operational processes. The results of the audit are used to generate reports with specific recommendations for changes required to address the needs and preferences of Hispanic consumers.
Training Programs – Based on the results of the audit report the NHAA provides detailed on-site & on-line training to dealership staff with a focus on sales and finance organizations.
Training modules are tailored at the dealership level to address issues in communications, negotiating strategies, and other aspects of the sales and finance process in place at the dealership. Training modules are based on test and learn methods and can be used to certify dealership staff.
Franchise Dealer Advisory Board – Through the Franchise Dealer advisory board, the NHAA has created, participating dealers have access to research conducted by the NHAA and a voice in ongoing training development programs. The board meets on a regular basis and help the NHAA’s leadership create and refine dealer training programs that increase sales and engagement with the Hispanic community.
Franchise Dealer Programs – The NHAA offers dealer programs that provide a wide range of training and programs designed for dealers of every size.