Dedicated to leveling the playing field for hispanic car buyers.
The NHAA’s is dedicated to helping Hispanic car buyers have the experience they deserve when they buy a new or used car. To us that means fair trading in terms of finiancing, language and the cultural understanding. Every participating NHAA dealer signs a pledge that commits them to these principles.
Read The Pledge
As NHAA member dealers we are committed to the following principles and behaviors:
- Culturally Appropriate – We’re committed to respecting our customers, speaking to them in the language of their choice and engaging them culturally in the the ways they’re used to.
- Fair – We’re committed to helping our customers get the right car, for the right price with the best available financing
- Transparent – We’re committed to making the car buying experience for our customers simple and transparent. That means no high pressure sales tricks, helping you pick the right vehicle, honest price negotiation, and fair, easy to understand financing.
NHAA Consumer Programs
We work on behalf of millions of Hispanic consumers, helping them get the right vehicle for the right price from dealers who respect their culture and values. To help our members we’ve created a car buying guide to lead you through the process.
Dealer Programs
NHAA Dealer Programs provide comprehensive training and consulting to independent Hispanic and Franchise dealers. Our programs are designed to help dealers engage Hispanic consumers on their own terms and to support independent dealers through comprehensive compliance training.
Supplier Programs
NHAA Supplier Programs provide comprehensive training and consulting to automotive product and service suppliers looking to penetrate the rapidly growing Hispanic consumer market. Our programs are designed to help partners engage hard to reach Hispanic consumers on their own terms and to make sure their personnel and processes are consistent with the way Hispanic consumers evaluate and buy products and services for their cars.
Supplier Programs
NHAA Supplier Programs provide comprehensive training and consulting to automotive product and service suppliers looking to penetrate the rapidly growing Hispanic consumer market. Our programs are designed to help partners engage hard to reach Hispanic consumers on their own terms and to make sure their personnel and processes are consistent with the way Hispanic consumers evaluate and buy products and services for their cars.
Events & Training
We work on behalf of millions of Hispanic consumers, helping them get the right vehicle for the right price from dealers who respect their culture and values. To help our members we’ve created a car buying guide to lead you through the process.