NHAA Product Supplier programs are designed to help suppliers of aftermarket products reach and engage Hispanic consumers, buying after market products as part of the car purchase process. Aftermarket products are central to the car buying process for many Hispanic consumers, and the NHAA’s training programs are designed to help suppliers connect with them through a deeper understanding of their preferences and purchasing strategies. Our programs are based on a combination of detailed ‘cultural audits’ of product/market fit, existing sales and support models and comprehensive training programs designed to help suppliers engage this critical market:
Cultural Audit – Audits are based on detailed research conducted by the NHAA into Hispanic consumer car buying strategies. NHAA specialists work with suppliers to analyze existing sales and support resources and processes, generating an audit report with specific recommendations for changes required to address the needs and preferences of Hispanic consumers.
Training Programs – Based on the results of the audit report the NHAA provides detailed on-site & on-line training to suppliers staff with a focus on sales and service models. Training modules are tailored to the supplier level to address issues in communications, negotiating strategies, and other aspects of the sales and finance process in place at the dealership. Training modules, based on test and learn methods, can be used to certify supplier staff if desired.
Through the Supplier advisory board NHAA has created, franchise dealers have access to all research conducted by the NHAA and a voice in ongoing training development programs.